Episode 21

Published on:

2nd Oct 2023

T is for Time

This week on the Building Championship Mindsets podcast, Dr. Selking discusses the importance of time as an investment in achieving greatness. She emphasizes the need for consistent training and development of the mind, just like physical conditioning. Time is the sequencing of events that make up our collective experience, and it takes time to create expertise, excellence, and a thriving culture. Dr. Selking shares examples from her work with sports teams, businesses, and her personal experience as a new mother. She challenges listeners to shift their mindset from spending time to investing time, and to analyze how they can reallocate their time to manifest their desired future.

About Building Championship Mindsets

Welcome to “Building Championship Mindsets. | the Podcast!” From the LockerRoom to the BoardRoom, our purpose is to help individuals, teams, and organizations understand and leverage the power of Mindset and Leadership to drive results and achieve sustainable performance excellence. 

As a leader in the field of sports and performance psychology, Dr. Amber Selking has been fiercely devoted to optimizing human performance in people and systems throughout her entire career.

Dr. Selking is the founder of Selking Performance Group, a leading performance consulting practice that helps individuals, companies, and sports teams achieve sustainable results. She has served as the Mental Performance Coach for the Notre Dame Football team and as the Vice President of Leadership & Culture Development for Lippert, a global, publicly-traded manufacturing company whose corporate vision is to change the model of work, demonstrating that business can and should Be a Force for Good in our World. She has also served as an adjunct professor in the Mendoza College of Business at Notre Dame.

Dr. Selking holds a Ph.D. in Educational and Counseling Psychology from the University of Missouri, a master’s degree in Sport and Performance Psychology from the University of Denver, and an undergraduate degree in Management Consulting from the University of Notre Dame. At ND, Amber played soccer for the Fighting Irish before an injury ended her career, after which she founded Notre Dame Christian Athletes (NDCA) in the ND Athletic Department. She currently resides in South Bend, Indiana, with her husband, Aaron, and their Doberman Pinscher, Rockne.

Championship Mindset Training | Midweek Mental Rep

Do a time analysis. Are you spending your time or are you investing your time? Ask yourself, how do I need to reallocate my time or how do I need to shift my mindset from spending to investing, so that I can make sure that every present moment I have is manifesting a future that is actually in my mind and in my heart.


  • "We have to understand that expertise and excellence and leadership and culture, they all take time." -Dr. Amber Selking [08:00]
  • "Stop spending your time, start investing your time."  -Dr. Amber Selking [10:00]


01:05 The importance of clarifying one's beliefs and values.

03:12 Definition of time as a sequence of events.

07:42 The value of consistency and time in building culture.

14:24 Investing time with purpose and passion

Please get on iTunes to rate us and write a review for us! We are excited to share this content with our audience, and your rates and reviews will enable us to continue sharing quality content. Also, please share the podcast on Facebook, Twitter, Instagram, and any other social media that you use so that we can continue Building Championship Mindsets around the world! If you are interested in being a sponsor of this podcast, please contact Dr. Selking directly.

Additional Links:

Email Amber to book an engagement or become a podcast partner at drselking@selkingperformance.com

Selking Performance Group (SPG) Website: www.selkingperformance.com

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Check us out on Instagram: @champmindsets

Like SPG on Facebook: Selking Performance Group

Check out our EBooks! "A Dream Come True: the Buzz on Greatness" “Winner's Circle" 

Check out Dr. Selking’s TEDxTalk entitled, “Think Like a Champion Today” to learn more about the power of your mind to drive excellence in all areas of your life!

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About the Podcast

Building Championship Mindsets
Building Championship Mindsets the Podcast is hosted by Dr. Amber Selking, and features guests from the athletic and corporate worlds who share how they leverage the mental game to drive performance excellence. In each episode, Dr. Amber shares insights on how the brain works and coaches listeners to continue Building their Championship Mindset. Coach Lou Holtz, a friend, mentor, and colleague of Amber’s, not only proudly endorses “Building Championship Mindsets. | the Podcast” but also serves as a featured guest in upcoming seasons. Featured guests will share their experiences, applications, and performance impact of Building Championship Mindsets, and the importance of training the mind for sustainable success.